Malibu is releasing a limited-edition bottle in celebration of its partnership with Reef Check, a non-profit dedicated to monitoring, protecting and rehabilitating coral reefs. The brightly colored bottle reflects the energy of the partnership, the colors of the Caribbean and the vibrancy of beach and reef life.
Available nationwide, this limited-edition bottle will help raise awareness of Reef Check’s mission, and will kick off the first-ever Malibu Beach Internship. Malibu is offering 10 budding environmentalists a chance to get a PhD in SPF by monitoring coral reef health in Thailand, the Maldives or the Philippines. Passionate individuals of legal drinking age may apply by visiting www.malibu-rum.com/reefcheck.
“Our partnership with Malibu opens up many doors for Reef Check, as we engage amultitude of new participants in our efforts to survey the world’s most endangered reefs. These reefs are the canary in the coal mine for climate change, and the limited-edition bottleand beach internship program are the perfect convergence of our efforts to educate thepublic about the value of reef ecosystems,” says Dr. Gregor Hodgson, founder of ReefCheck.
Applications will be accepted from July 1, 2009, through August 31, 2009, and are available online at www.malibu-rum.com/reefcheck. The applicants who convey the most creativity, enthusiasm and character will be selected as finalists, and will be sent on a 10-day assignment to a Malibu-sponsored eco-adventure with Reef Check to an exotic location, such as Thailand, the Philippines or the Maldives.
Participants will chart their progress via blog posts and social networking sites about conducting Reef Check surveys, take part in training sessions and become certified Malibu Reef Check EcoDivers. Through various social networking applications, Malibu hopes that the Beach Interns will help to virally spread the word and enlist others to raise awareness of coral reef health.











