When I hear the words Audi and Prada, the first thing that comes to mind is driving in a new R8 in a linen Prada Suit. Now, when I hear those name I think of the ocean. The two strong brands are now joining forces in pooling their creative resources. In respect of design, innovation and tradition, Audi and Prada both occupy a pioneering role in their respective industries. The two companies now aim to combine these strengths in joint projects in the area of sport and culture, for which they will adopt a new approach.
The first occasion where the two monster brands joined forces was in a sporting event in February of this year. They both sponsored yacht “Luna Rossa” which took part in the Louis Vuitton Pacific series. The Luna Rossa’s main sail and team uniforms displayed the Audi and Prada brand logos. The overall message is that beneath the aesthetically attractive, dynamic exterior of a yacht, lies state of the art technology and superb materials. Both brands are the embodiment of exclusive materials and craftsmanship. The Luna Rossa is only the start of a series of projects in the field of sport and cultural sponsorship.
