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June 29, 2009

Lois Jeans Spring/Summer 2009

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The latest Lois Jeans collection consists of eight lines: Teddy, City, Bleach, Navy, Africa, Vintage, Folk, and Hippie Chic. Teddy pays homage to the Grease era. Vibrant red, white and black checker-board patterns paired with high-waisted skirts and dark colored denim. City is for the urban happy hour. It’s a modern spin on office attire designed to transition from the work day to the after-work hot spots. Bleach takes it back to the 80s with destroyed denim and appliqués. These trendy jeans are paired with classic white tanks aka “wife beaters” and chunky but sexy gold chains. Navy has a sailor vibe with the all-American and timeless red, white and blue stripes. These pieces are nautical but trendy enough for Fire Island. Africa has an earthy flare. Linen and cotton mixed with rustic earth tones. This line follows the now popular safari theme. Vintage is a line of premium denims in all the stylist cuts. Folk is a spin on boho chic with a ting of 60s retro colors and patterns. Wide leg pants, flowy tops and dresses in purples, yellows, greens and pinks mixed with splashes of funky prints. Hippie Chic has a skateboarder feel with light-wash bleached denim, worn shirts, jumpsuits and rompers paired combat-like boots.

Lois Jeans’ spring/summer line has some hot pieces. The brand is quite popular in Spain. Hopefully, you can luck up and find a few items from this collection in the US. If you do, let me know where! View more images after the jump.

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posted by: G. Stone
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