Lightning Bolt, originally founded in Hawaii in 1972 as a board shaping and manufacturing company, will re-launch with its debut collection scheduled for Fall 2009 featuring a men’s and women’s apparel line inspired by surf and skateboarding culture.

“We believe that some soul of the product within the industry has been lost. We plan to unite the quality of product originally made by surfers for surfers to society’s fashion sensibility to restore the essence of the product and evoke passion in consumers”, says Jonathan Paskowitz, President of Lightning Bolt, USA. “By revisiting the foundation on which the company was founded, we stand for something more powerful than just the sport of surfing. Lightning Bolt really is a pure source of inspiration and a way of life.”

Lightning Bolt’s stylish line features high-quality fabrics, fashion-forward colors, original graphics, beautiful stitching and dynamic detailing. The collection’s designs were inspired by soul surfing and its riders pure and passionate lifestyles. The company prides itself on manufacturing premium goods in the optimal geographic location for that particular garment style.

Beginning June 2009, Lightning Bolt will be distributed at select high-end and core retailers. Lightning Bolt’s collection offers a range of high-quality graphic tees, wovens, walk shorts, board shorts, denim and other accessories ranging in price from $31 to $250. Lighting Bolt’s U.S. satellite office is located in Los Angeles, Calif. and the company remains committed to staying true to its roots with the mentality that surfing is a way of life.