A line inspired by Rock N’ Roll, John Varvatos by John Varvatos, is an American based men’s clothing line with a tailored edge. Founded in 2000, the line was originally sportswear and tailored clothing, since then, John Varvatos has branched out to fragrance (both men and women), accessories, and even the John Varvatos Star USA Collection. As a fan of all things punk, vintage, and of course rock, John Varvatos designs clothes for a specific type of man, one that is musically inclined and has a sense of style and fashion.
Many of the Varvatos ad campaigns features rock stars like Velvet Revolver and Iggy Pop, targeting the John Varvatos client and staying true to the lines musical roots. Rock bands as muses is sure to gain star quality, however, John Varvatos collaboration with Converse is probably what caught the most attention. In 2000, John Varvatos began designing a line of sneakers for the very popular Converse brand, re-launching the Jack Purcell and Converse One Star. Converse by John Varvatos also features a line of men and women’s clothing. Just as the original John Varvatos line, the Converse designs collides a vintage and modern approach.
In addition to be a clothing designer, the John Varvatos skincare line in conjunction with Sephora, includes a full men’s skincare line, with shaving cream, refining mask, face scrub, and a host of other products; including John Varvatos Vintage, a cologne for the working man who likes a hint of an earthy wooden scent. It’s powerful and intriguing and will work as all season cologne that can transition from a crisp fall day to a warm summer night.
John Varvatos is not only a brand it is a lifestyle. John Varvatos is for a confident man, who is not afraid to let people know that he cares about the way he looks and does put effort and thought into his style. John Varvatos’ footwear and eyewear collections add the finishing touches, combining high end and casual; thus making the John Varvatos man appear effortless and well put together at the same time. John Varvatos is sold at John Varvatos stores in the US and Canada and high end specialty stores nationwide.
