On Wednesday, I visited Matt Waldman at the Nooka Studio; we chatted on new projects that we both have coming up for the Spring/Summer, although I would love to share the news with you all about new releases coming from the Nooka brand; there’s a code amongst us influencers that we hold dearly. But I can share with you information on the NookaNooka, the brand very own mascot and the competition they have running now. Nooka has teamed up with come of their biggest retailers in North America to create custom NookaNookas such as Premium Goods in Houston, Probus in New York and Off the Hook in Montreal. NookaNooka’s are great for placing your watch for display instead of just placing it on your dresser top; it adds a bit more style to your bedroom. I got my hands on the glow in the dark collectible with neon orange trim and goes well with my vermilion zub. The Zub’s are vertically dialed and read left to right; the first two rows read the hours and the third reads the minutes.

Check out the Nooka site and be sure to check back here as we announce breaking news from the Nooka brand.