The grand opening of the first store began with a ribbon cut by CEO Rolf Eriksen and Fredrik Famm, H&M’s country manager in Russia, which led more than one thousand people who queued to flow into the new store.

“H&M is thrilled to expand into a new fashion oriented market such as Russia and we are pleased to say we have now arrived in Moscow”, says Rolf Eriksen, CEO H&M. “Russia is an exciting market and we see great potential for expansion. H&M looks forward to bringing style conscious shoppers in Moscow the inspiration to make their own personal fashion statement.”

The first new H&M store will feature fashion and stylish looks for the entire family, including high fashion must-haves for women, men, teens and children. H&M has become an innovator of style and is consistently proving that design is not a question of price.

The fashion spotlight at H&M this spring is variety in fashion. Romance continues to be a trend. The look is well-groomed, coordinated and playful with pretty watercolour shades and light neutrals. Another highlight at H&M this season will be the designer collaboration with Matthew Williamson from April 23. The collection will give full access to his exclusive world, with a women’s collection bringing together iconic pieces from his past collections with the brilliant colour of his brand new catwalk looks. In May the second part of the collection, available for both women and men, will be presented – only available at H&M.