Some may call him the International Asshole, some may call him a Culture Icon. I personally have love for his music and this new video featuring fellow G.O.O.D. Music musician Kid Cudi captures his Kanye as a visionary. Never one to follow the typical format of a hip-hop or alternative music video by pushing the envelope with his and the designated director’s imagination, “Welcome To Heartbreak” is a perfect play on optical illusions. Your first reaction is to adjust your screen resolution and look for your AppleCare (no love for PC’s over here) but no need to worry, what you see is literally what you get. Director Nabil Elderkin finds a way to capture you for the entirety of the clip by screwing with the pixels and resolution…now let’s see if Ye get one of those video awards he wants so badly.
