The average man is very intimidated to purchase a decent pair of proper fitting pants in fear or being considered gay, preppy or being poked fun of by his fellow man. Time and Time have we seen men take care of everything above the waist and then screw the whole outfit up because their pants are a bit to baggy. Word to the wise fellas: if you have a nice bum, ladies love it… is that a good enough reason for you? Some of you on the other hand, may need to visit the gym, do a few squats and get it popping, literally.

At least, not until now. There are unmistakable signs that men are becoming less reluctant to build up their haunches and wear pants cut to flatter, not flatten, them. Trainers have noticed. So have designers, who are cutting pants that are not fashionista-tight or teenager-baggy, but just right. One new clothing company has been bold enough to make a trimly sexy fit the key to its brand identity.

Designers like Neil Barrett and Michael Bastian have for a few years now won customers with carefully tailored, not-too-tight trousers that flatter a guy’s legs, a cut that a couple of years ago might have been called “European.” Check out their article with NY Times Fashion and Style here.